|
“We’re excited to be involved with Anheuser-Busch, one of the top marketers in the world,” said Glenn Remick, president, American Darters Association. “Michelob AmberBock’s sponsorship will help bring attention and credibility to our league.” “Anheuser-Busch is going to be a great partner for the American Poolplayers Association,” said Renee’ Poehlman, president, American Poolplayers Association. “We have a large membership of active, contemporary adults that should be a good fit for Michelob AmberBock.” The brand will support its sponsorships of the APA and ADA with point-of-sale materials featuring composite logos for each league. Michelob AmberBock is an American-style bock beer brewed using a high percentage of imported hops and two-row barley malt for a rich, smooth taste that’s full-bodied but finishes cleanly. In addition to Michelob AmberBock (introduced in 1995), the Michelob Specialty Ales & Lagers include Michelob Hefeweizen (introduced in 1995), Michelob Honey Lager (introduced in 1997), Michelob Black & Tan (introduced in 1998), Michelob Marzen (seasonal, introduced in 2001) and Michelob Seasonal All-Malt (seasonal, introduced in 2002). The APA is generally recognized as the Governing Body of Amateur Pool, having established the official rules, championships, formats and handicap systems for the sport of amateur billiards. The APA produces three major tournaments each year – the APA National Team Championships, the APA National Singles Championships and the U.S. Amateur Championship-that, together, pay out more than $1 Million in cash and prizes annually. The American Darters Association (ADA) operates the United States’ only national dart league program. The American Dart League includes traditional English steel tip and Electronic soft tip dart types. Annually the ADA’s Championship Series offers a National Championship and four Regional Championships. Michelob Specialty Ales & Lagers are brewed by Anheuser-Busch, Inc., the world’s largest brewer.
|