TLC Industries and the American Poolplayers Association Announce Strategic Partnership for PowerBall Billiards

SCHAUMBURG, IL – June 2, 2005 - TLC Industries, Inc. and the American Poolplayers Association (APA) are pleased to announce the formation of a strategic partnership to launch the era of the Video Pool Table. PowerBall Billiards is now the official video pool game of the world’s largest pool league, with more than 250,000 APA members waiting to play the game in pool halls, bars and other venues nationwide.

“With the APA behind PowerBall Billiards we have taken video pool out of arcades and into pool halls – where it belongs! The era of Video Pool Tables has arrived,” says James Hills, Marketing Director for TLC Industries. “We look forward to building a strong, long-term relationship with the APA. Together we will work to attract new players to the world of competitive pool and expand the reach of the sport.”

With the release of PowerBall Billiards ’06 this fall, the game will benefit from the inclusion of the official APA 8-Ball and 9-Ball rules.

“We are excited to introduce this revolutionary new game to our members and be part of its introduction to the general public.  The game is fun to play and can serve as a great educational tool for those who want to improve their game,” said APA Public Relations Manager Jason Bowman.

Video pool games are consistently the most popular downloads o­n computer game sites like NextArcade and Yahoo Games. But to date, no game has accurately captured the look, feel and excitement of real pool – until now with PowerBall Billiards.

TLC Industries and the American Poolplayers Association will feature PowerBall Billiards at the APA’s annual National Team Championship event held Aug. 18-27 at the Riviera Hotel in Las Vegas. Parties interested in learning more about the National Team Championship or the APA should contact: Jason Bowman, 636-625-8611 ext. 5640 or jbowman@poolplayers.com. For information about PowerBall Billiards, please contact TLC Industries today: 800-852-4623 or jamesh@tlcind.com. Print quality images of the game are available.

About PowerBall Billiards (http://www.PowerBallBilliards.com)
PowerBall Billiards is about the fun, simplicity and excitement of real pool! Other video pool games have suffered because they relied too heavily o­n gimmicks such as “virtual cue sticks,” 3D graphics etc. PowerBall Billiards features PowerShot for natural and intuitive cue control, optional aiming-assist guides and other features allowing the game to be accessible to novices but exciting and challenging to experienced pool players. With a little practice anyone can become a competitor!

About TLC Industries, Inc.  (http://www.TLCind.com)
Founded in 1985, TLC Industries, Inc. is a recognized industry leader for its consistent commitment to premium quality construction, dependable delivery and meticulous attention to detail. The company’s twenty years of business also includes experience working with other leaders including Sega, Konami, Namco, Capcom and fellow Chicago-area companies Midway and Incredible Technologies.

About American Poolplayers Association (http://www.poolplayers.com)
The APA, based in Lake Saint Louis, Mo., sanctions the world’s largest amateur pool league, known as the APA Pool League throughout the United States, and as the Canadian Pool League in Canada.  More than 250,000 members compete in weekly 8-Ball and 9 Ball league play.  The APA is generally recognized as the Governing Body of Amateur Pool, having established the official rules, championships, formats and handicap systems for the sport of amateur billiards.

The APA produces three major tournaments each year—the APA National Team Championships, the APA National Singles Championships and the U.S. Amateur Championship—that, together, pay out more than $1 Million in cash and prizes annually!

The APA and its championships are sponsored by Michelob AmberBock, the official beer of the APA, Cuetec Cues, Aramith Billiard Balls, Valley Teflon Ultra Cloth by Championship and Valley Tables.  For more information o­n the APA, visit the official APA Web site at poolplayers.com. or call 1-800-3-RACK-EM.