McDermott Handcrafted Cues Announces Enhancement of its Legendary Customer Service New Exclusive Lifetime Maintenance Program, FREE CUE MAINTENANCE FOR LIFEPress Release  MENOMONEE FALLS, WI.—June 2, 2005. McDermott Handcrafted Cues announced today the introduction of the McDermott Lifetime Maintenance Program. Maintenance is one of many hidden costs to consider when you’re looking at a cue’s price. For most cues, that is. Now McDermott offers the MOST comprehensive maintenance program ever. Just about anything your McDermott cue might need replaced or cleaned- tips, shafts, wraps, bumpers, ferrules- is fully covered under our exclusive Lifetime Maintenance Program… for life. This innovative program allows customers to send in their McDermott cues to the factory twice a year for life for a complete 10 Point Inspection with free tip replacement and overall cue clean-up included.
“The average customer will own a cue for 10 years. We will do a 10 Point Inspection, with re-tipping and shaft clean-up, for free,” says Link Pendley, Vice President of Global Sales. “This translates to a value of $930 for the average McDermott customer.” McDermott is offering the consumer investment protection, legendary customer service, total commitment, and peace of mind with its 10 Point Inspection Process as McDermott craftsmen check for details even the most careful player may not notice. Joints are checked, cosmetics evaluated, weights adjusted, and every minor detail inspected. We do the following: structural integrity check; re-sand shaft; clean shaft; refinish shaft; tip replacement; ferrule cleaning; adjust weight; clean butt; redress wrap; overall cosmetic evaluation. “We feel that the new McDermott Lifetime Maintenance Program will further set McDermott apart from our competition,” said Claude Napier, McDermott President and CEO. “We are raising the bar to ensure that our customers will love playing with their McDermott cues for a long, long time. In fact, for life.”
W146 N9560 HELD DR. • MENOMONEE FALLS, WI • 53051 • PHONE: (800) 666-2283 • (262) 251-4090 FAX: (262) 251-9290 • EMAIL: SALES@MCDERMOTTCUE.COM • WWW.MCDERMOTTCUE.COM
Since 1975, McDermott Handcrafted Cues has consistently raised the performance standards for what billiard players expect from a high performance cue. McDermott builds billiard equipment for people who view playing pool as an end in itself, drawing on cutting-edge technology and tasteful yet aggressive design. McDermott equipment is rooted in performance, using the latest technology in a state-of-the-art facility and utilizing the finest materials available. For further information about McDermott Handcrafted Cues, please visit our website at www.mcdermottcue.com.
CONTACT:
McDermott Handcrafted Cues
Nat Rosasco
262-251-4090
SOURCE: McDermott Handcrafted Cues
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